Stanton, William J. <br/><br/>
Fundamentos de marketing 

 - 11a ed. 
 - Mexico MX  Mcgraw-hill  1999 
 - 707 p.  
<br/><br/><label>ISBN: </label>970-10-2676-4 
<br/><br/><label>Dewey Class. No.: </label>658.83  / S78