Cateora, Philip R. <br/><br/>
Marketing Internacional 

 - 10a ed. 
 - Mexico DF  McGraw-Hill  1999 
 - 810 p. 
<br/><br/><label>ISBN: </label>970-10-2907-0 
<br/><br/><label>Dewey Class. No.: </label>380.017  / C31