Kotler, Philip  <br/><br/>
Marketing 

 - 10a ed. 
 - Madrid  Pearson Educación  2004 
 - 792 p. 
<br/><br/><label>ISBN: </label>84-205-4198-2 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K11