Hoyer, Wayne D. <br/><br/>
Comportamiento del consumidor / 
Wayne D. Hoyer, Deborah J. MacInnis, Pieters Rick. 
 - 7a ed. 
 - México :  Cengage Learning,  2018. 
 - 500 p. 
<br/><br/><label>ISBN: </label>9786075266602 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H81