Kotler, Philip  <br/><br/>
Fundamentos de marketing / 
Philip Kotler, Gary Armstrong. 
 - 13a ed. 
 - México :  Pearson,  2017. 
 - 643 p. 
<br/><br/><label>ISBN: </label>9786073238458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia por Internet.
<br/><br/><label>Dewey Class. No.: </label>658.872  / K78 658.83  / K78