Kotler, Philip  <br/><br/>
Mercadotecnia 

 - 6a ed. 
 - México MX  Prentice Hall  1996 
 - 1027 p. 
<br/><br/><label>ISBN: </label>968-880-590-4 
<br/><br/><label>Dewey Class. No.: </label>330  / K77