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008 | 190604s2016 mx ||||| |||| 00| 0 spa d | ||
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100 | 1 |
_aKotler, Philip. _91471 |
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245 | 1 | 0 |
_aDirección de marketing / _cPhilip Kotler, Kevin Lane Keller. |
250 | _a15a ed. | ||
260 |
_aMéxico : _bPearson Educación, _c2016. |
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300 | _a692 p. | ||
650 | 1 | 0 |
_aMercadotecnia _91478 _xAdministración. |
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_96889 _aKeller, Kevin Lane. |
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_2ddc _c001 _b2021-07-11 _zEMD |