| 000 | 00595nam a22002057a 4500 | ||
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| 999 |
_c5192 _d5192 |
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| 003 | OSt | ||
| 005 | 20210424221203.0 | ||
| 008 | 190605b pe ||||| |||| 00| 0 spa d | ||
| 020 | _a978-607-32-2932-6 | ||
| 082 |
_a658.83 _bL93 |
||
| 100 |
_96938 _aChristopher Lovelock |
||
| 245 |
_aMarketing de servicios : _bPersonal, tecnología y estrategia |
||
| 250 | _a7a ed. | ||
| 260 |
_aCiudad de México _bPearson Educación _c2015 |
||
| 300 | _a626 p. | ||
| 650 | 0 |
_aInvestigación de mercado _91477 |
|
| 650 |
_aEstrategias de marketing _913803 |
||
| 700 |
_96939 _aJochen Wirtz |
||
| 942 |
_2ddc _c001 |
||